Black Hat search engine optimisation tools are unethical techniques used by some so called SEO’s, that will have the opposite effect on your ranking than you hope for. A couple of the methods are keyword stuffing – loading your web page with keywords both in the content and tags, repetition is frowned upon by search engines. Another one is invisible text, where the font colour is set as the same as the background colour, this text is then filled with rich keywords and phrases that if read would be pure rubbish. Google has taken steps to prevent this by “parsing” the colour of text as it indexes it, checking to see if that text is transparent, giving those pages a much lower ranking.
Don’t go for the quick fix learn how to optimise your site for the long haul which may take a period of six months or more, in the end it will be worth it.
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